SEO, or Search Engine Optimisation, involves a variety of strategies and techniques aimed at enhancing a website's ranking on search engine results pages (SERPs).
This process includes optimising content with relevant keywords, improving site speed, ensuring mobile-friendliness, and building quality backlinks.
By effectively implementing SEO, businesses can increase their online presence, attract more organic traffic, and ultimately drive more conversions.
Our SEO services are tailored to your business needs. We'll optimise your website's content, structure, and technical aspects to improve your search engine rankings. From keyword research to link building, we'll implement strategies that drive real results.
1. Local SEO
2. Indexing & crawlability techniques with technical SEO
3. Benchmarking performance
4. Keyword research & On-page SEO
5. Off page SEO & outreaching
Enhance your business profile by incorporating high-demand keywords that align with current market trends. This strategy not only improves search engine visibility but also attracts a targeted audience actively seeking your services.
Ensure your contact details are consistent in Google My Business. This consistency is crucial for local SEO, as it helps search engines verify your business's legitimacy and improves your chances of appearing in local search results.
Regularly review and update your service categories. This ensures that potential customers can easily find accurate information about your services and the areas you cover, enhancing your visibility and credibility.
Technical SEO is the process of optimising your website's infrastructure to make it more accessible, faster, and easier for search engines to crawl, index, and rank. It's the foundation that supports all your other SEO efforts, ensuring your content reaches its intended audience.
How We Will Optimise:
● Conduct thorough site audits to identify and fix technical issues
● Optimise your site's speed and performance
● Ensure mobile friendliness across all devices
● Implement advanced schema markup for rich snippets in search results
● Resolve crawl errors and improve site structure
● Secure your site with HTTPS implementation
On-Page SEO is the process of optimising individual web pages to rank higher in search engine results and attract more relevant traffic. It's about making your website not just visible, but irresistible to both search engines and users.
As an example, if your dealership is in Leeds you want to rank for your cars in this area, so if you have many Ford Focus cars a search term like ‘Used Ford Focus in Leeds’ is what you need to rank for.
To maximise conversions, leads and sales we need to become visible in search engines for all related search terms which are appropriate for your stock.
We track a number of keywords that we are working on for your local areas and, using a premium SEO tool, we can see how these keywords perform month on month.We would expect to see keyword improvements from month 1.
Google my Business listing should appearmore often when optimised. This in turndrives traffic to the website. We wouldexpect to see visibility improvements within the first 3months.
Better landing page content is likely to lead to more conversions. Once visibility has increased, we would expect to see more conversions between months 3 and 6. The SEO project is subject to a 6-month commitment, which then switches to a 30-day rolling thereafter.
